O crescimento do uso de internet como ferramenta de gestão pessoal durante a pandemia de Covid-19 no município de Araguaína - TO.

Abstract

The general objective of the work was to analyze the growth of internet use in the city of Araguaína-TO during the Covid-19 pandemic as a personal management tool, as well as to analyze the number of contracts made by the population of that city with internet providers. In addition to comparing the contractual difference with the previous year (before the pandemic). To achieve the objectives of this work, aspects related to the history of the internet, the growth of internet use, Home office in the context of the pandemic and the importance of the internet, the internet and digital marketing in the midst of the pandemic were used as a theoretical matrix. The work had the following steps: Data collection about the internet provider company, application of questionnaires for the provider. It was evident that the number of contracts for communication and multimedia services had an expressive growth in the years 2020 and 2021, which is closely linked to the spread of the virus that causes covid- 19, to the restrictive measures used since the beginning of the pandemic and the attempts to face the public health emergency. The internet proved to be essential as a personal management tool in the city of Araguaína -TO.