Credibilidade da mulher no jornalismo esportivo: estudo de caso sobre a percepção dos espectadores sobre a representação das mulheres apresentadoras no telejornalismo esportivo

Abstract

This study examines the inclusion of women in the field of sports broadcasting, specifically exploring the implication of women's credibility when presenting sports programs to the spectator audience. In view of this perspective, this study was developed from the adoption of bibliographic, exploratory and descriptive research methodologies, with the adoption of qualitative data analysis approaches and tools focused on the investigation of the spectators' perception about the credibility of the women of the sports journalism to the public through the application of a digital questionnaire. Which presented an important significance regarding the emerging discussion about gender roles in the so-called masculine fields of work, pointing to a wide acceptance and affirmation of trust and credibility about the information and content discussed and presented by presenters within sports programs, by both male and female participants.