Um telejornal e suas diferentes telas: um estudo de caso da adaptação de conteúdos do programa Araguaína Urgente para o Instagram

Abstract

This paper investigates the content adaptation of the popular news program “Araguaína Urgente”, broadcast in Araguaína-TO, for the social media platform Instagram. The main objective is to analyze how this media transposition is carried out and to verify if it reinforces the sensationalist practices present in the original television material. To do this, Content Analysis, according to Bardin (2011), was applied to a corpus of 32 posts collected over one week. The methodology used analysis categories based on news values, ethical indicators, and sensationalization techniques, comparing the Instagram clips with the full broadcast programs. The results indicate that the adaptation functions as a distillation filter, removing the context of the live broadcast (such as prize draws and long commercial breaks) to deliver only the highest-impact clips. A prioritization of news values such as Tragedy and Drama was found. Furthermore, the analysis revealed the existence of a selective ethics: the program treats figures of power with respect, but exploits the vulnerability of the common citizen through mocking narration and explicit exposure. It is concluded that the adaptation to Instagram not only replicates, but reinforces and potentiates sensationalism, transforming the social media feed into a concentrated flow of tragedy.