Engajamento no trabalho em um momento de reestruturação organizacional: composições e confrontos entre ordens sociais em uma concessionária de energia elétrica

Abstract

A new model of capital accumulation emerged from the 1970s, defined as "flexible accumulation". This term is used by Harvey (1996) to define the economic regime of the Seventies, which is based on the perpetuation of capitalism. This study proposes to discuss this new model and argues that that there was no change in the personification of capitalism, per say, since its fulcrum has remained. Boltanski and Chiapello's (2009) report states that new forms are created to attract the subjects to obtain profits, in what the authors defined as the "new spirit of capitalism". From these new practices and new discourses, the "new spirit" seduces the present-day workers, intertwined in new forms of controls. Boltanski and Chiapello (2009) propose the identification of these new practices from a model of "Social Order" from Pragmatic Sociology. Based on this theory, this thesis investigated, as it empirical object, the electric power concessionaire of the state of Tocantins, Energisa TO, in Brazil. The argument of this study was: what is the social order used by the mobilizing agents of the company Energisa TO to justify the engagement of employees in the work during the implementation period in Tocantins during the period of 2014-2016? A social Social research was the method used.Twelve interviews were conducted in this research: one with the agent of the Union – Sindicato dos Eletricitários do Estado do Tocantins (STEET) and the others with the employees of the intermediate level of Energisa TO. In addition to the in-depth interviews, internal materials were collected that corroborated the analysis of this research. The analysis of the data was based on Boltanski and Chiapello’s (2009) concept of Social Worlds. To analyze the critical moments, visibility techniques were used as a tree of association of ideas. As a result the identification of the direction standards used of the mobilizing agents of Energisa TO and the moments of crises from such orders.