Corpo feminino, negro e gordo em capas da Vogue

Abstract

The present research seeks to discursively investigate the spectacularization of the fat black female body in the media through the analysis of the covers of Vogue magazine. The study aims to reflect on the media space occupied by the fat black female body and, therefore, demonstrate the way in which the discursive compositions of the present corpus present corporal representations that break with the standard body discourse. The discursive analysis of the imagery materialities allow us to know the imaginary appropriation that the other makes about the body and to understand the way in which these utterances invest other meanings that (re)signify the discourse. Assuming that the discourses issued by the media produce social effects that ideologically cross the subjects, we seek to reflect on the magazine's role in legitimizing and recognizing the subjection of readers to the content it conveys. We will see, in this way, if the female body presented on magazine covers is subject to media strategies, since certain standards related to the shape of the female body are imposed. In the present study, we understand that it is essential to understand how these women's subjectivity was constructed, measured through the survey of social data reflected in the analyzed materialities, verifying whether or not this female body became a place of representation. Regarding the methodology, the research has a qualitative and exploratory nature, in addition, some resources were selected, such as, for example, a bibliographical analysis based on the discursive formulations of Baumam (2001), Courtine (2005, 2008, 2009), Foucault (1997, 2000, 2008, 2009), Soares (2018, 2019, 2020), Orlandi (1999, 2003, 2006) and, especially, Michel Pêcheux (2008, 2009, 2011) due to his undeniable importance for French Discourse Analysis.