Gargalos e dificuldades enfrentados na efetivação de compras intermediadas nas redes sociais em Araguaína-TO.

Abstract

E-commerce has been increasingly highlighted in the choice of consumers to choose to buy online platforms instead of physical stores, within e-commerce has been highlighting s-commerce. Which is a follow-up of e-commerce focused on social networking platforms, due to being recent in Brazil little is known about it. The general objective of this research is to identify the characteristics of this new trade modality by exposing information collected in an interview with users from the city of Araguaína who use the Facebook and Whatsapp platforms to develop consumer to consumer (C2C) exchange. Through the information collected and extracted from interviews with users, positive aspects were identified, focusing on the way the promotion occurs and its cost, the agility to negotiate and the difference in the price of purchasing a product or service through s-commerce. In relation to the physical store, negative aspects were also identified, focusing on the origin of the product and seller and their quality.