O Festival Gastronômico de Arraias – TO: da construção da imagem aos resultados de sucesso

Abstract

The present work aims to explain the digital marketing techniques used in the construction of the Gastronomic Festival event in Arraias during the years 2017 and 2018 and the details of the content creation processes used to reach the target audience that is the Arraiana and surrounding communities to participate as exhibitors and as spectators of the event. As well as explaining the construction of Gastronomic Festivals as propellants of Tourism in small locations, discoursing on Gastronomy as a determining factor for the development of Tourism, describing how the content production of the Gastronomic Festival in Arraias and the digital marketing strategies used to reach the target audience. The methodology used was the qualitative, exploratory and bibliographical research and the case study of the I and II Gastronomic Festival in Arraias, because besides analyzing the stages, there was a direct participation in the event. In the face of the objectives worked, more specific data were produced, such as the creation of the visual identity and the content of publication and dissemination of the Festival. Through the study carried out, one can note the positive influence of the Gastronomic Festival of the image construction to the results of success, in the economy and in the valorization of the city culture and the digital marketing as a potentiating agent of the same.