Estudo em propriedade rural: viabilidade econômica na segurança alimentar com a criação de aves como agregação de renda

Abstract

The present research has as objective the gathering of information about the importance of the production of food from the growth of poultry in a small property, to verify the economic viability in the production of eggs and poultry meat, and also to identify the obstacles through the elaboration of a business plan. As the nature, it required bibliographic, field, exploratory and qualitative research. As results, it was possible to conclude that it is a very important subsistence activity for families, because besides providing food, it is also an income source to cover the expenses. The business plan showed the analysis of the local market that the target public is families from many sizes, plus trades people, university students and people that search for a healthy food; in Marketing, as a differential, it aims to answer the clients in convenient times, since there is a pulsating market to the product with excellent acceptance. As the production place is near the consumption place it is possible to supply the consumers with fresh products twice a week. It is a profitable activity and pays 4,98% a year with a profitability of 23,21% the period eighteen months. The capital invested is returns in the term of six years and a half.