Estudo de caso: o uso do Instagram como ferramenta de marketing digital para a empresa Appletech em Palmas-TO

Abstract

With technological innovations, several ways of communicating have emerged, with emphasis on online social media. Within this context, there is also a new way for companies to communicate with consumers and thus apply their Digital Marketing strategies. This work aimed to highlight the influence of the social network Instagram as a tool for the application of the Digital Marketing of the company AppleTech, a retailer in the electronics trade in the city of Palmas - TO. Its methodology was based on a quantitative and qualitative assessment, using digital questionnaires and interviews, both with store customers and the store manager. 55 store customers were interviewed, both in person and through Instagram. Through the results, it was possible to have a greater perception of the results obtained with the Digital Marketing applied through Instagram, an example of the increase in the number of customers, an increase in the number of sales and a greater generation of profit for the establishment.