Endomarketing: a importância da comunicação interna entre gestores e colaboradores em uma organização

Abstract

The present work has the theme Endomarketing: the importance of communication between managers and employees in an organization. Endomarketing is a tool created aimed at internal actions of organizations, helping to create and develop an image of a good place to work . This is one of the most effective ways to reduce and attract more qualified professionals to the company. This work aims to analyze the internal communication process in the fishing and agriculture unit. It was used as methodology the application of questionnaires, tabulation of data in the graphs, bibliographical and documentary research, literary review of academic articles as the main basis and some books for further reading. We conclude that it is important to evaluate and know the endomarketing practices of the fishing and agriculture company, making a possibility of a practical and theoretical tool for the company’s employees in relation to the practice of endomarketing.