Matriz de avaliação do potencial turístico para instituições culturais: um estudo aplicado ao Museu Histórico e Cultural de Arraias

Abstract

Museums are institutions that are increasingly present in tourist itineraries and are becoming an important attraction of Cultural Tourism. However, this tourism potential is often not properly recognized or strategically worked, especially regarding to smaller institutions located outside large urban centers. In this sense, this work presents reflections on the relationship between tourism and museums with the main objective of developing a matrix capable of identifying and evaluating the tourist potential of cultural institutions. visitor (number and origin) of the Historical and Cultural Museum of Arraias since its foundation; and identify and evaluate the tourist potential for cultural institutions; and identify whether or not the MHCA has tourism potential based on the evaluation matrix. To achieve these goals, the methodology adopted in this work is based on applied research, with a qualitative and quantitative approach to the problem, using exploratory and explanatory research to achieve the goals. As methodological procedures, bibliographic, documental, survey and case study research were used. From the achievement of the objectives, the results showed a great tourist potential of the Historical and Cultural Museum of Arraias, as well as the categories responsible for positively and negatively influencing this potential, which enables the substantiation of actions that can be applied for planning and structuring tourism development in the region in order to raise public policies aimed at culture and tourism.