A importância da capacitação dos afiliados para utilização das ferramentas de marketing digital na venda de infoprodutos.

Abstract

Digital marketing tools, such as social networks and ads, are very important for affiliates who sell infoproducts, such as online courses, e-books, mentorships, computer programs, among others. This work aims to identify the importance of seeking knowledge about digital marketing tools for affiliates in the sale of infoproducts. From the online application of a structured questionnaire, an exploratory survey was carried out with the participation of 16 affiliates who work using digital marketing tools in their businesses, 12 of which sell infoproducts and 4 sell physical products. The survey result showed that 85% of affiliates who responded to the questionnaire had positive results in their sales after investing in training in advanced digital marketing tools. According to the data collected, it is possible to notice that it is extremely important that affiliates seek training in order to be able to make the best use of social networks and the internet. In this sense, training in digital marketing is an effective option in the affiliate market and its tools can leverage infoproduct sales.