Percepção das empresas no uso de influenciadores digitais na divulgação de produtos e serviços

Abstract

With the technological advances new means of communication have emerged, such as social media and applications. In this context a new character is born, the Digital Influencer, who becomes a model of opinion to be followed through their posts on social media. This study aimed to analyze the relationship between companies and digital influencers in the city of Palmas/TO. The methodology adopted was based on a quantitative evaluation, as from the application of a digital questionnaire, sent to companies in Palmas that have or have had a business relationship with a digital influencer. It was possible to notice that the results obtained in the partnerships between influencers and companies are significant, showing a new way of advertising products and services.