Jornalismo econômico: o posicionamento da mídia de economia no Brasil sobre a Taxa Selic

Abstract

Journalism produces and disseminates information in society influencing it in thinking about and what to think. Through the media framework, methodology used in communication studies, one can see how it gives the communication strategies used by different media vehicles to disseminate information on economic journalism regarding the base interested rate: Selic. One should take into account that in economic journalism, as well as other professional groups, social relations exert interests and power relations. Thus, this dissertation investigates the different communication strategies present in the economic journalism discourse in Brazil in the newspaper O Globo, Folha de São Paulo, the State of São Paulo and Valor Economico. To answer the problem that this proposed work, we sought to answer the following questions: What are the most recurrent journalistic genres in the field over the Selic? To which social agents that the media gives voice? And what are the categories most frequently cited in the field of economy over the Selic? What is the predominant framing over the Selic rate?. The strategies used by vehicles directly affect the way of publishing information on the Selic interest rate to the same content can be given different approaches. Since the communication strategies used by the media are defined by the vehicle profile and the public one wants to affect.