A influência dos aspectos renda e confiança na motivação de compra on-line.

Abstract

Faced with the revolution that society is experiencing, the era of communication, and technological advances due to the dissipation of the internet, this study aimed to verify the influence of income and trust in online shopping behavior. For the data collection, 80 questionnaires with high-fill questions were applied, consisting of five scales that measured the intensity of agreement for each question, thus qualifying as a quantitative approach. The present research verified the influence and correlation of two hypotheses, H1: The income of the consumers exerts influence on the purchase through the internet. H2: Consumer confidence influences buying over the internet. Where the impact of these on the online purchase has been proven. The data obtained were analyzed by applying parametric statistical techniques calculations of descriptive statistics: means, standard deviation and correlations; Multivariate statistics calculations: multiple linear regression analyzes. The results showed that the confidence income hypothesis influence the online purchase in a significant way, and they showed the impact of the same to the evaluated econsumers.Faced with the revolution that society is experiencing, the era of communication, and technological advances due to the dissipation of the internet, this study aimed to verify the influence of income and trust in online shopping behavior. For the data collection, 80 questionnaires with high-fill questions were applied, consisting of five scales that measured the intensity of agreement for each question, thus qualifying as a quantitative approach. The present research verified the influence and correlation of two hypotheses, H1: The income of the consumers exerts influence on the purchase through the internet. H2: Consumer confidence influences buying over the internet. Where the impact of these on the online purchase has been proven. The data obtained were analyzed by applying parametric statistical techniques calculations of descriptive statistics: means, standard deviation and correlations; Multivariate statistics calculations: multiple linear regression analyzes. The results showed that the confidence income hypothesis influence the online purchase in a significant way, and they showed the impact of the same to the evaluated econsumers.